#KnowTheTruth Campaign

The #KnowTheTruth campaign is designed for students in grades four through eight, educating them on the real dangers of vaping and exposing how vape companies intentionally target young people. This comprehensive, 360-degree campaign includes social media outreach on platforms such as TikTok, Snapchat, and Instagram, meeting students where they already are. Schools also receive engaging educational materials, including informative posters, murals, and the opportunity to host live assemblies. The traveling assembly program visits elementary and middle schools to encourage students to take the Truth About Vaping Pledge, empowering them with accurate information and the confidence to make informed, healthy choices.

About the Campaign

More than 2 million US teens say they vape and a quarter of them vape daily.
85% of youth who vape use flavors.
The leading reasons teens begin to vape is because of peer pressure, the belief that it relieves stress, or because they think it looks cool.
- Educate young kids about the real truth behind vaping
- Get kids to take the Truth About
  Vaping Pledge
- Call attention to and expose vape companies true intentions
- Kids ages 10-15 that may be tempted to begin vaping.
- Parents
Showcase the reality of vaping in a playful way by using visuals children would recognize quickly.
The Know The Truth campaign will launch around back to school season.
Back to school is an exciting time for kids, new classes, new teachers, new grade! With the start of a new school year, it's important to show students that a vape addiction is not something to start.
TEAMING UP WITH SCHOOLS
- Hang print ad around the halls
- Mural on school property
- Know The Truth assembly traveling to elementary and middle schools around the country to show students that vaping is not something they want to get into.
SOCIAL MEDIA:
- TikTok
- Snapchat
- Instagram