Downtown Allentown Wayfinding

In partnership with the City of Allentown and the support of the Allentown Neighborhood Improvement Zone (ANIZDA), City Center Group developed citywide directional signage for the downtown area to support the growing number of visitors. The new wayfinding system includes vehicular signage, pedestrian signage, and pedestrian kiosks featuring a downtown map that highlights key locations on the front and a display frame on the back for seasonally swapped posters. The overall design is consistent, clean, and easy to read, creating a clear and welcoming experience for everyone visiting downtown.