KU Campus Store

From back-to-school sales to graduation and everything in between, the KU Campus Store consistently introduces new products and promotions to engage students. The Graphic Design Intern supports these efforts by creating print and digital advertisements, social media content, in-store apparel and gift designs, and eye-catching animations that enhance the store’s visual presence across platforms.

Proudly fizzy. Undeniably Philly.

Pawbucks Rebrand

When Golden Bear teams score, students score with PAWBUCKS, the KU Campus Store’s most popular promotion. The PAWBUCKS rebrand adds a playful, athletic edge to the traditional KU identity, energizing game-day excitement and encouraging students to rep maroon and gold.

PAWBUCKS social media story post - Football
PAWBUCKS social media story post - Basketball
Social media posts
In-store signage
Web banner

Game Day Pin Designs

KU vs. ESU Warriors
KU vs Shippensburg
KU vs Millersville
KU vs Slippery Rock
KU vs Mercyhurst

Grad Fest Post Card

Hosted every semester, Grad Fest is a KU graduating senior's one-stop shop for everything they need for the upcoming commencement. Students can purchase regalia, take their grad photos, speak to a number of vendors and more at this jam-packed event. With so much going on, a number of design elements are made to spread
the word and to promote throughout the two-day event.